[NEWS] THE REAL REASON PEOPLE RENT MIDDLE-AGED MEN IN JAPAN

Middle-aged men for rent in Japan

 

UNLESS YOU HAVE INTERESTING INPUT COMING INTO YOU ALL THE TIME, YOU WILL PSYCHOLOGICALLY DIE.”

“YOU LEARN BY SEEING THROUGH OTHER PEOPLE’S EYES.”

“PEOPLE LIVE TOO SERIOUSLY, AND THAT KIND OF NARROWS DOWN THEIR VISION.”

THESE THOUGHTS HAVE NOT BEEN GENERATED BY AN ALGORITHM OR CROWDSOURCED ON TWITTER. THEY ARE THE ACCUMULATED WISDOM OF A MIDDLE-AGED MAN IN JAPAN.

A MIDDLE-AGED MAN WHO’S AVAILABLE FOR RENT.

WEARING A SHIRT WITH A MINIATURE PANDA BEAR PRINT AND SMILING INSCRUTABLY, KEN SASAKI, 48, HAS A VIBE THAT IS ANYTHING BUT THAT OF A DISGRUNTLED MIDDLE-AGED TOKYO MAN.

WITH GRAY HAIR, VISIBLE LINES ON HIS FACE AND LOSS OF YOUTHFUL SLIMNESS, HE IS MORE LIKE A FREE-SPIRITED BOHEMIAN IN A STRANGE DISGUISE.

IT’S ALL PART OF HIS JOB AS A RENTED “OSSAN,” THE JAPANESE WORD FOR A MIDDLE-AGED MAN.

HE ALLOWS HIMSELF TO BE HIRED BY ANYONE, FOR NEARLY ANY PURPOSE — NOT INVOLVING PHYSICAL CONTACT — AS LONG AS THEY PAY HIS HOURLY WAGE: A MERE 1,000 YEN (ABOUT US $9). AND HE LOVES IT.

AS IN MANY CITIES AROUND THE GLOBE, MOST PEOPLE IN TOKYO PREFER ANONYMITY WHEN IT COMES TO THEIR WANTS, NEEDS AND VULNERABILITIES.

URBAN CITIZENS MAY BE DESPERATE TO GET ADVICE FROM AN OLDER, WISER PERSON, BUT THEY DON’T WANT TO TURN TO THE GUY THEY’VE WORKED WITH FOR YEARS OR THE UNCLE WHO REMEMBERS THE TEARS SHED OVER A BROKEN TOY TRUCK. SOMEONE FAMILIAR MIGHT JUDGE THEM.

IT’S MUCH BETTER TO POUR YOUR WOES INTO A STRANGER’S EAR, GRAB THE GOOD ADVICE AND RUN … OR SO GOES THE LOGIC OF TAKANOBU NISHIMOTO, 50, WHO FOUNDED AN ONLINE OSSAN RENTAL SERVICE IN 2012.

RENTING A STRANGER FOR ADVICE AND MEETING IN, SAY, A CAFE MEANS YOU WILL NEVER HAVE TO MEET AGAIN, HE SAID: “STORIES WILL SPREAD IF CLIENTS TALK TO SOMEONE THEY KNOW.”

THIS IS WHERE MEN LIKE SASAKI COME IN, LENDING AN EAR TO STRANGERS WHILE RENEWING THEIR OWN VALUE IN SOCIETY.

NISHIMOTO’S INSPIRATION CAME WHEN HE OVERHEARD “HIGH SCHOOL GIRLS MAKING FUN OF MIDDLE-AGED MEN ON THE COMMUTER TRAIN,” PARTICULARLY THEIR HAIRY EARS, AND CALLING THE MEN “SMELLY” AND “DIRTY.”

PREVIOUSLY ADMIRED IN A MALE-DOMINATED JAPANESE SOCIETY, OSSAN ARE NOW STRUGGLING TO MAINTAIN A POSITIVE REPUTATION IN THE FAST-CHANGING CULTURE WHERE VALUES ARE IN FLUX.

“I NEVER REALIZED THAT OSSAN WERE DISRESPECTED THAT MUCH,” NISHIMOTO SAID. “I THOUGHT, ‘I NEED TO REGAIN THE HONOR OF OSSAN.’ “